Instagram is one of the best ways to target consumers right now. It’s easy and so far they haven’t put as many restrictions on your posts as Facebook has.
I manage an Instagram page for the Boutique I work at and I have learned a trick that really makes a difference in how many people engage with my photos.
The type of camera you are using!
Neither picture has any editing done to it. Obviously the composition of a photo is also important, but which would stand out more to you if you were just scrolling through your feed?
Take the photos you want to use on a DSLR, email them to yourself, and THEN upload the pictures to Instagram. You’ll notice a difference!